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Retail - Bite-sized Training for Globally Dispersed Sales Personnel

Category:

Service Case Study

Industry:

Retail

Business Requirements

  • To onboard internal as well as globally dispersed sales teams at any point of time.
  • To provide relevant product knowledge using the robust training tools.

When they approached Tenneo (formerly G-Cube LMS) to find a digital learning solution, they had specific need

  • An agile & robust learning platform to enhance the competence of sales staff at the dealerships.
  • A learning solution which can be scalable, cloud-based, and gamification friendly to engage the learners.
  • Easy access to various formats of learning contents and a tracking mechanism for training delivery and outcome.
  • Ability to provide elearning and blended learning that makes workforce knowledge ready quickly with new products and features.

Challenges

  • The major challenge for the client was to deliver effective sales workforce training at the point of need.
  • Other challenge was to grab maximum customer attention towards newly launched products. 
  • To measure overall learning impact with evolving customer needs and set timelines.

Our solution

  • Tenneo (formerly G-Cube LMS)’s Genius tool served as an innovative training solution to train on-the-go sales personnel. 
  • Genius enabled the retail salesforce to access updated information on their personalized mobile devices such as smartphones and tablets. 
  • Genius also embedded AR and VR technologies to engage and encourage targeted salesforce.
  • With integrated gamification elements, Genius also motivated retail salesforce to learn more, earn rewards, and perform better. 

Benefits

  • The new-age Genius tool reduced the overall training costs by 50%, without compromising with the product quality.
  • The effective delivery of bite-sized training content improved engagement, knowledge retention, and salesforce performance. 
  • The latest e-learning trends such as AR, VR, and 360 degree videos aligned learning to meet the pertinent performance goals of sales personnel. 
  • Rewards and badges encouraged sales teams to keep abreast with the latest products and remain competitive.

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