Birla Opus Boosts Learning Engagement by 70% with Tenneo LMS. 
September 27, 2024


TVS Motor Company Enhances Learning Engagement by 40% with Tenneo LMS

Client:

TVS Motor Company

Industry:

Automotive

TVS Motor Company, a global leader in the automotive industry, needed to elevate its training programs for their white-collar employees across multiple locations. Challenges such as inconsistent training, limited access to learning materials, and low engagement were affecting employee development and business performance. To address these issues, the company implemented a robust LMS that offered diverse content delivery, strong reporting capabilities, seamless IT integration, gamification, mobile access, and collaborative learning features.

Tenneo LMS not only standardized training across all locations but also significantly boosted employee engagement by 40%. As a result, TVS Motor Company saw measurable improvements in employee performance, with learning initiatives now closely aligned with business objectives, driving both innovation and sustainable growth.

About the Client

TVS Motor Company is a globally recognized leader in the two and three-wheeler manufacturing industry, renowned for its commitment to sustainable mobility. With four state-of-the-art manufacturing facilities in Hosur, Mysuru, Nalagarh in India, and Karawang in Indonesia, TVS Motor Company has established itself as a pioneer in producing internationally aspirational products of the highest quality. The company's ethos is deeply rooted in a 100-year legacy of Trust, Value, and Service. The company’s products consistently lead their respective categories in the J.D. Power Initial Quality Study (IQS) and Automotive Performance, Execution and Layout (APEAL) surveys, showcasing their industry-leading standards. TVS Motor Company operates in 80 countries worldwide, delivering exceptional customer experiences and fostering global growth.

Business Requirement

TVS Motor Company recognized the urgent need for a comprehensive LMS to enhance training for its approximately 5,000 white-collar employees. The company sought a solution that would standardize learning across locations, increase employee engagement, and align training with business objectives. 

Specific business requirements included:

  1. Diverse Content Delivery: The LMS needed to support various content formats, including videos, PDFs, quizzes, SCORM content, and more, to cater to different learning preferences and needs. This variety was crucial to accommodate different learning styles and ensure that all employees, regardless of their roles, could access and engage with the training materials effectively. 
  2. Robust Reporting Engine: A strong reporting engine was essential to provide real-time analytics and dashboards. This would enable in-depth analysis of learning progress and drawing actionable insights into skill gaps. These insights were critical for aligning training efforts with business goals and ensuring that learning activities directly contributed to workforce competency. 
  3. Uniformity and Structure: The company sought to establish a uniform and structured training culture across all locations. This was particularly important in maintaining the high standards of customer service and operational efficiency that TVS Motor Company is known for. 
  4. Seamless Integration: Integration with multiple systems was crucial to ensure a seamless experience and minimize disruptions in the training process. This integration was necessary to streamline operations and reduce administrative overhead.

Key Challenges

Before implementing the LMS, TVS Motor Company encountered several challenges in its learning and development initiatives. The company grappled with the need for consistency and standardization across its training programs. Additionally, significant hurdles included:

  1. Consistency and Standardization: Ensuring consistent learning quality and standardized training across multiple locations was a significant challenge. Inconsistent training could lead to variations in customer service quality, which would adversely impact the company’s reputation and customer satisfaction. Standardization was essential to maintain the brand's high standards and ensure uniformity in service delivery across all locations. 
  2. Geographically Scattered Workforce: The company's workforce was spread across various locations, making it difficult to deliver uniform training experiences. This geographic dispersion required a flexible and accessible LMS solution to reach all employees effectively. This would ensure that everyone received the same high-quality training regardless of location, which was crucial for maintaining operational efficiency. 
  3. Instant Learning Access: The absence of mobile access limited employees' ability to engage in learning on the go. The lack of instant accessibility contributed to lower engagement rates and delayed learning progress. This was ultimately affecting the speed at which employees could apply new skills in their roles. 
  4. Low Learning Engagement: The company struggled with low engagement levels in its existing learning programs, leading to suboptimal learning outcomes. Low engagement was diminishing the effectiveness of training initiatives. It was also obstructing the development of a skilled and motivated workforce, which is vital for maintaining the competitive edge. 
  5. Lack of Insight into Competency and Skill Gaps: Without clear insights into competency and skill gaps, it was challenging to tailor learning programs effectively to address individual and organizational needs. This gap in knowledge hindered the company’s ability to strategically develop its workforce and align learning with business objectives, potentially slowing down overall business growth.

Approach and Solution

After in-depth understanding the unique challenges faced by TVS Motor Company, Tenneo identified the necessity for a dynamic, user-centric LMS. The solution provided a diverse array of content delivery methods, advanced analytics, and features that promote engagement and collaboration, empowering employees to thrive in their roles and ensuring consistent learning outcomes across the organization.

  1. Learning Management Module: Tenneo LMS facilitated the delivery of various content types, including videos, PDFs, quizzes, and SCORM content, ensuring that all employees had easy access to the necessary learning materials. The module also provided visibility into the learning calendar, streamlining the training process and enhancing efficiency. This structured approach not only improved content accessibility but also ensured that training programs were completed on time, contributing to consistent learning outcomes across the organization.
  2. Competency & Skill Gap Analysis: This feature enabled the identification of skill and performance gaps, allowing TVS Motor Company to offer personalized learning pathways. By aligning learning programs with key performance indicators (KPIs), the company ensured that training directly contributed to improved performance. This targeted approach to skill development was instrumental in enhancing employee productivity and supporting the company’s long-term growth objectives.
  3. On-the-Job Evaluation (OJE) & Assessments: The implementation of OJE and assessments provided a robust mechanism for evaluating knowledge retention and learning outcomes. This approach offered insights into employee growth and helped in fine-tuning training programs for better results. Regular assessments helped maintain high standards of competency, ensuring that employees were equipped to meet the company’s operational demands effectively. 
  4. Gamified Learning: To boost engagement, gamified learning elements were introduced. These elements, including leaderboards, badges, and challenges, motivated employees to actively participate in their learning journey. Gamification also fostered a competitive spirit and increased motivation among employees, driving better learning outcomes and contributing to a more dynamic and engaged workforce.
  5. Collaborative & Social Learning: The LMS fostered a sense of community by enabling peer-to-peer interactions. This collaborative approach promoted collective growth, created a connected learning community, and encouraged employees to engage with others in their learning endeavors. By building a strong learning community, TVS Motor Company was able to enhance employee collaboration, leading to a more cohesive and innovative work environment. 
  6. Mobile-First LMS: A mobile app was introduced, allowing employees to access learning materials anytime, anywhere. This mobile-first approach ensured that training was no longer confined to the office, enabling on-the-go learning and increasing accessibility. The convenience of mobile access significantly improved engagement and allowed employees to integrate learning into their daily routines. 
  7. HRIS Integration with OAuth SSO: Seamless integration with the Darwinbox HRIS using OAuth-based SSO (Single Sign-On) was implemented. This one-way integration utilized profile data to streamline the user experience. This integration not only simplified the login process but also ensured that employee data was up-to-date and consistent across systems, reducing administrative burdens and enhancing data accuracy. 
  8. Integration with LinkedIn Learning: The LMS was integrated with LinkedIn Learning, providing access to a vast repository of external learning resources. This integration enriched the learning experience by offering employees diverse learning opportunities. By enabling access to high-quality external content, TVS Motor Company empowered its employees to pursue continuous learning.

Impact

The implementation of the comprehensive learning solution had a significant impact on TVS Motor Company’s training and development initiatives:

  1. Increased Training Consistency: The LMS ensured uniformity and standardization in training across all locations, leading to a consistent learning experience and customer service quality across regions. This consistency was crucial in maintaining the company’s reputation for excellence and ensuring that all employees, regardless of location, adhered to the same high standards. 
  1. Enhanced Accessibility: With the mobile-first approach, there was a 50% increase in mobile app usage for learning, as staff could now access learning materials on the go. This also increased the completion rates of mandatory training programs by over 50%. This accessibility allowed employees to learn at their own pace, resulting in quicker skill acquisition and a more agile workforce. 
  2. Improved Competency Mapping: The competency and skill gap analysis feature enabled the company to map learning programs to specific KPIs. This resulted in a 40% increase in employee performance. This direct link between learning and performance helped the company drive business growth by ensuring that training efforts were closely aligned with strategic objectives. 
  3. Higher Learning Engagement: Gamified learning elements led to a 40% rise in active participation in training programs, significantly boosting learning engagement and motivation. The increased engagement translated into better learning outcomes, which contributed to higher productivity and innovation within the company. 
  4. Better Collaboration and Community Building: The collaborative learning features fostered a stronger sense of community, with a 55% increase in peer-to-peer interactions and collective learning initiatives. This sense of community not only enhanced employee satisfaction but also led to more effective knowledge sharing, driving collective growth and innovation. 
  5. Seamless Integration: The integration with Darwinbox and LinkedIn Learning streamlined access to essential resources, reducing administrative workload by 60% and enhancing the overall learning experience. 

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