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August 28, 2025

Max Life Insurance Enhances Learning Engagement by 70% with Tenneo LMS 

Client:

Max Life Insurance

Industry:

BFSI

Max Life Insurance, a leading Indian life insurance company, faced challenges in managing and enhancing the learning and development of its geographically dispersed workforce. To address these challenges, they required a comprehensive learning system, robust tracking and assessment mechanisms, and an intuitive LMS.  

The deployment of Tenneo LMS provided blended learning paths, learning content management, advanced assessments, and a mobile-first approach. These solutions helped Max Life overcome obstacles related to user engagement, performance tracking, and learning customisation.  

As a result, Max Life improved employee learning engagement by over 70%. Partnering with Tenneo to enhance the learning experience for their employees in order to build a competent workforce is crucial for Max Life’s mission of securing the financial future of their customers. 

About the Client  

Max Life is a well-established Indian life insurance company founded in 2000. It has 304 offices across India. The company offers a range of insurance products including term insurance, endowment plans, money-back plans, and pension plans. Max Life Insurance has a strong presence across India with a large network of branches, agents, and distributors.  
 
The company is known for its customer-centric approach, innovative products, and excellent customer service. Max Life Insurance is rated A+ (Superior) by ICRA and has received numerous industry awards for its innovative approach and excellent performance.  
 
Max Life strives to deliver an enhanced learning experience to its employees, aligning with its mission: "At Max Life, we envision being the most admired life insurance company in India by securing the financial future of our customers." 

Business Requirements 

  • To enhance learning and growth, Max Life Insurance needed to address specific business requirements that were crucial for their organisational development. 

Comprehensive Learning System: Max Life needed a robust learning system to train employees across multiple channels and roles. This was crucial for ensuring consistent and effective training across the organisation. With diverse roles such as agents, managers, and part-time employees, a unified system would streamline training delivery and improve overall skill development. 
Learning Tracking & Analytics: To measure the effectiveness of training programs and identify areas for improvement, a reliable mechanism for tracking learning progress and analysing data was essential. This would allow Max Life to make data-driven decisions, optimise training content, and ensure that employees wre continually developing their skills. 
Robust Assessment & Feedback Mechanism: Regular assessments and feedback are essential for continuous improvement. A robust mechanism would therefore help identify knowledge gaps, provide insights into employee performance, and ensure that training was aligned with organisational goals. This feedback loop is vital for adapting training programs to meet the evolving needs of the business. 
On-Demand Access to Learning: Given the geographically dispersed workforce, providing employees with on-demand access to learning resources was vital for flexibility and convenience. This would enable employees to access training materials anytime, anywhere, ensuring uninterrupted learning and better retention of knowledge. 
 Intuitive LMS for Better Engagement: Max Life wanted an easy-to-use learning system to increase user engagement, making the learning experience more enjoyable and effective. A user-friendly LMS would reduce the learning curve, encourage regular use, and ultimately lead to higher completion rates and better training outcomes. 

Key Challenges 

Max Life Insurance faced several challenges that were hindering their progress. Overcoming these obstacles was essential for achieving learning and business growth. 

  • Geographically Dispersed Workforce: Max Life's employees are spread across various locations in 304 offices, making it challenging to deliver consistent training. This geographical spread resulted in logistical issues, inconsistent training quality, and difficulties in tracking progress across the organisation.
  • Complex LMS Interface: Their existing LMS was not user-friendly for employees with varying levels of tech proficiency, hindering their learning experience. This complex system discouraged usage, leading to low engagement and ineffective training.
  • Managing a Large Learning Infrastructure: Efficiently managing the training needs of over 30,000 employees required a more streamlined approach. The existing system's inefficiencies led to administrative burdens, delays in training delivery, and a lack of centralised oversight.
  • Scattered Learning Management: Their existing learning system was not centralised, leading to inconsistencies in training delivery and tracking. This disjointed approach resulted in knowledge gaps, redundant training efforts, and difficulty in ensuring compliance with training standards.
  • Inadequate Performance Tracking: The inability to track performance and identify training needs made it difficult to measure the impact of training programs. Without detailed analytics, Max Life struggled to evaluate training effectiveness, identify areas for improvement, and tailor programs to individual needs.
  • Lack of Customisation: The previous system lacked the flexibility to offer customisation, integrations, and reporting mechanisms to meet the specific needs of different roles and regions. This lack of customisation hindered the ability to provide relevant and targeted training, reducing overall effectiveness. 

 Approach & Solution 

Tenneo LMS offered a range of features and functionalities that helped Max Life Insurance overcome their challenges, enhancing learning growth and overall business success. 

  • Blended Learning for All Roles and Channels: Tenneo LMS supports and manages blended learning paths, including ILT, VILT, and e-learnings for diverse roles such as agents, managers, and part-time employees. This comprehensive approach ensures that all employees receive tailored training that suits their specific needs and roles. The system's ability to automate rule-based assignments and bulk the addition/removal of learners streamlined the training process, reducing administrative overhead and ensuring consistency. 

Roles & Learner Types 

Roles - Super Admin, Channel Admin, Office Admin, Supervisor, Learner, Retainer, Faculty.  

Access - Read Only, Read & Write. 

Learner Types – Employees, Agents, Candidates, Banca Partners, Part-time Employees. 

  • Learning Content Management: Tenneo LMS enables admins and trainers to create, upload, and manage a wide range of employee learning content. This includes videos, documents, and SCORM-wrapped content, ensuring employees have access to diverse and engaging learning materials. The Netflix-like functionality for content consumption and the ability to track usage enhanced the learning experience, making it more interactive and effective. 
  • Class Creation, Enrolment & Attendance Marking: The LMS provides easy workflows for class creation, automated enrolment, and attendance marking. This feature is particularly useful for tracking participation in both in-person and virtual training sessions. With GPS tracking and integration with Zoom/Teams for attendance, Max Life would ensure accurate and reliable tracking of training participation. 
  • Self-Learning for All Proficiency Levels: The intuitive UI/UX of Tenneo LMS ensures that employees of all tech proficiency levels can easily navigate the system. Features like course assignment dashboards and offline course downloads simplify the learning experience. This accessibility increased engagement and allowed employees to learn at their own pace, improving retention and application of knowledge.
  • Performance/Rule-Based Training Recommendations: Tenneo LMS provides intelligent nudges and recommendations based on performance, role, and other pre-defined criteria. This ensures that employees receive relevant training that aligns with their individual needs and career progression. The system's ability to automatically assign courses based on various factors improved the relevance and effectiveness of training programs. 
  • Leaderboard & Game-Based Learning: Gamification elements like leaderboards and badges motivate employees to engage with training materials more frequently and effectively, fostering a competitive yet collaborative learning environment. This approach increased participation and created a culture of continuous learning and improvement.
  • Assessments & Surveys: Tenneo LMS offers a variety of assessment tools including video assessments and quizzes. These tools provide detailed analysis and feedback that help employees and trainers understand areas of improvement. The comprehensive assessment capabilities ensured that employees' progress was regularly monitored and that feedback was actionable.
  • Robust Reporting Mechanism: Tenneo LMS's flexible reporting and analytics capabilities enabled Max Life to track training performance metrics, generate progress reports, and analyse learner engagement. This data-driven approach ensured continuous improvement of training programs. The ability to schedule and automate reports provided timely insights for decision-making.
  • Mobile-First LMS: The mobile-first approach allows employees to access learning resources on the go, making it convenient for them to continue their training regardless of location. This flexibility ensured that learning was not confined to the office, enhancing the overall accessibility and effectiveness of training programs.
  • Customisations: To streamline the learning management process, Max Life was keen on customising certain functionalities in the learning platform. Tenneo’s team thus catered to every one of Max Life’s needs and offered robust customised functionalities to enhance the platform usability. Here’s a comprehensive snapshot of all the customisations implemented:  

Impact 

The implementation of Tenneo LMS significantly transformed Max Life Insurance's learning and development processes. These key impacts showcase the alignment of Max Life’s business requirements with the solutions Tenno LMS provided. 

  • Enhanced Learning Engagement by 70%: With the ability to manage and track blended learning paths, employees participated more actively, leading to a 70% increase in course completion rates.
  • Reduced Support Requests by 45%: The intuitive and user-friendly LMS interface improved user engagement and made it easier for employees of all tech proficiency levels to navigate the platform. This led to a 45% reduction in support requests related to LMS navigation issues.
  • Comprehensive Performance Tracking : The robust assessment and feedback mechanism provided detailed insights into employee performance and training needs. This capability enabled Max Life Insurance to identify skill gaps more effectively and tailor training programs accordingly, resulting in a 30% improvement in overall employee performance. 
  • Customisable Training Programs : The ability to customise learning paths and content ensured that training programs were relevant and aligned with individual roles and needs. It led to a 40% increase in employee satisfaction with the training programs.
  • Increased Training Efficiency by 50%: Automated enrolment and attendance marking streamlined the administrative processes, reducing the time spent on manual data entry by 50%. This efficiency allowed the training team to focus more on content development and delivery.
  • Increased Average Learning Time by 35%: The introduction of game-based learning and leaderboards motivated employees to participate more actively in training programs. This approach increased the average time spent on learning activities by 35%.
  • Robust Reporting &  Analytics: The flexible reporting and analytics features enabled Max Life Insurance to track training performance metrics effectively. This capability allowed for data-driven decision-making, leading to a 40% increase in training program effectiveness. 

Testimonial 

"Our new Learning and Training Management System, 'mSaarthi' has significantly enhanced Max Life's learning and training experience. This platform provides a blended experience of self-learning and training, empowering our distribution sales force to elevate their expertise. The automation of the attendance marking process has streamlined operations, substantially boosting our training team's efficiency.  

The platform’s ability to tailor learning experiences and track performance has empowered our workforce and increased overall engagement. These advancements have notably improved training completion rates. Tenneo LMS is integral to our ongoing efforts to support our team's professional growth and uphold our commitment to securing our customers' financial futures." 

  • Dhiraj Kumar Joshi,  
    Vice President - Digital Transformation and Solutions, Max Life Insurance 

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