Tata Motors Group (Tata Motors) is a $34 billion organization founded in 1945. It is a leading global automobile manufacturing company with a diverse portfolio that includes an extensive range of cars, sports utility vehicles, trucks, buses, and defense vehicles. They are India's largest automobile manufacturer and continue to take the lead in shaping the Indian commercial vehicle landscape, with the introduction of leading-edge powertrains and electric solutions packaged for power performances and user comfort at the lowest life-cycle costs.
Til 2020, Tata Motors was training their dealership staff in the traditional method of classroom training throughout the country. With such a widespread dealer network which is the primary business yielding workforce for Tata Motors, the organization needed to regularly train the sales workforce at the dealership on their products and processes. The face-to-face training sessions were arranged at a central location for the sales teams of these dealers, however due to unstructured classroom-based training approach they were failing to deliver standardized training, This was affecting their business as it was time consuming as well as expensive.
When they approached Tenneo (formerly G-Cube LMS) to find a digital learning solution, they had specific need
Tenneo (formerly G-Cube LMS)’s team built an LMS called as “Tata Motors eLearn Academy”, a modern learning management system that not only delivered learning content but builds an engaged group of learners. A system with the capability to handle training needs for targeted learners ranging from Dealer GMs, Dealer Sales Executives (DSE), Dealer Sales Managers (DSM), and NEEV (Rural Sales).
The “Tata Motors eLearn Academy” LMS helped the client with revolutionizing the training function by increasing the knowledge and sales performance of their staff significantly. The digital learning platform not only standardized training for their dealerships across geographies, however made the overall training process faster. The LMS has achieved the following milestones in the short span.
“There was a need to adopt hybrid learning model of onsite and online learning to overcome challenges posed by pandemic. With implementation of the LMS eLearn Academy, we were able to overcome the manual work and Excel files that were maintained before. The manual work related with assigning of training, attendance records, eLearning courses, conducting tests, evaluations, reports, etc got automated after implementation of eLearn Academy. Tenneo (formerly G-Cube LMS) has played a very significant role in customization of the learning platform and providing digital place for meeting learning needs of our dealer ship sales staff.”
Head Sales Training,
AXIS BANK ACHIEVED 30% INCREASE IN TRAINING COMPLETION RATE AFTER LMS IMPLEMENTATION
INCREASING PRODUCTIVITY OF DISPERSED AGENT NETWORK THROUGH THE LMS
AUTOMATION AND STANDARDIZATION OF TRAINING PROCESS ACROSS DEALER NETWORK
AVIATION GIANT CREATES ELEARNING MODULES TO STANDARDIZE CHANGE MANAGEMENT INITIATIVES ACROSS ITS INTERNATIONAL WORKFORCE
MERCEDES-BENZ – VISUALLY-APPEALING E-LEARNING CONTENT FOR DIVERSE AUDIENCES